Jun 29, 2021C A Anzar Founder and chairmanHere’s a cliche among digital marketers: search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: your SEO strategy for 2021 shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, when…10 min read10 min read
Jun 29, 2021C A Anzar IndusVivaThere’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary nor effective for your SEO efforts. Although there’s much talk about generating inbound links, the nitty-gritty ways to actually…C A Anzar9 min readC A Anzar9 min read
Jun 29, 2021C A Anzar — Healthcare and agricultureThere are plenty of studies that highlight the importance of customer retention — oftentimes, customer retention has been found to be even more critical to your company’s success than customer acquisition.Frederick …Anzar6 min readAnzar6 min read
Jun 28, 2021C A Anzar — benefit of blogging for your businessWith almost 4 Billion people worldwide currently connected to the internet, there has never been a better time for businesses to include blogging in their marketing strategy. Not only does blogging drive website traffic and promote your products and services, but it also helps you build trust with your potential…C A Anzar2 min readC A Anzar2 min read
Jun 24, 2021C A AnzarIn the world of paid search, only one thing is worse than spending time and energy on a campaign that doesn’t get clicks: running ads that get clicks, but no conversions. While the first step in either instance is to check in on your keyword strategy, you might find yourself…C A Anzar3 min readC A Anzar3 min read
Jun 24, 2021C A Anzar — Gmail’s Priority Inbox: How to Make Sure Your Emails Get ReadIf you’re a Gmail user, you’re probably familiar with the tabbed layout of your inbox. This default setting gives users the ability to automatically sort incoming mail into categories like “Primary,” “Social,” “Promotions,” and “Updates.” …3 min read3 min read
Jun 24, 2021C A Anzar — Customer Feedback for Ecommerce: The Whats, Whys, and HowsGathering feedback from your customers has numerous advantages: it allows you to gauge customer satisfaction, identify areas of your business that need improvement, and implement changes that can positively impact your revenue. With so many ways to obtain and analyze customer feedback, it can be difficult to identify which strategy…C A Anzar7 min readC A Anzar7 min read
Jun 24, 2021C A Anzar — How to Write Search-Friendly Product DescriptionsBy the time a prospective customer lands on one of your ecommerce site’s product pages, your sales funnel is in great shape. Not only has the customer already performed most of the legwork by this point — researching their pain point or general interest, discovering a possible solution, and narrowing…C A Anzar5 min readC A Anzar5 min read
Jun 24, 2021How to Run an A/B Test for Ecommerce BusinessesA/B testing — presenting two versions of an item to a test audience to determine which is more favorable — is a valuable tool ecommerce business owners can use to accomplish a variety of goals. …5 min read5 min read
Jun 24, 2021C A Anzar — Top PPC Mistakes to Avoid in Your CampaignsPaid ads are a great way to funnel fast, high-converting traffic to your site without waiting for the slow build of SEO efforts and traditional marketing campaigns. However, investing your money in PPC does not guarantee that your investment will generate a return. …C A Anzar3 min readC A Anzar3 min read
