With almost 4 Billion people worldwide currently connected to the internet, there has never been a better time for businesses to include blogging in their marketing strategy.
Not only does blogging drive website traffic and promote your products and services, but it also helps you build trust with your potential customers.
In this post, we’re going to highlight the many benefits of blogging for business and how you can get started with creating relevant content that drives inbound links and traffic to your site.
Let’s get started.
1. It helps drive traffic to your website.
Raise your hand if you want more website visitors. Yeah, me too.
Now think about the ways people find your website:
- They could type your name right into their browser, but that’s for an audience you already have. They know who you are, you’re on their radar, and that doesn’t help you get more traffic on top of what you’re already getting.
- You could pay for traffic by buying an email list , blasting them, and hoping some people open and click through on the emails. But that’s expensive and, you know, illegal.
- You could pay for traffic by placing tons of paid ads, which isn’t illegal but still quite expensive. And the second you run out of money, your traffic stops coming, too.
So, how can you attract new traffic or readers to your site? You can through bloggingand optimizing your site for search engines.
Here’s how it works.
Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right?
Well, blogging is a great way to solve both of those problems.
Every time you create and publish a blog post, it’s one more indexed page on your website, which means one more opportunity for you to show up on the search engine results page (SERP) and drive traffic to your website in organic search.
We’ll get into more of the benefits of blogging on your SEO a bit later, but it’s also one more cue to Google and other search engines that your website is active, and they should be checking in frequently to see what new content to surface.
2. You can repurpose blog content for social media.
Blogging for your business also helps you get discovered via social media. Every time you create a new article, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.
Blog content also helps keep your social media presence going.
Instead of asking your social media manager always to create brand new content for social media (or creating that content yourself), your blog can serve as that repository of content.
You’re strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. Quite a symbiotic relationship, I must say.
