This is a how-to guide for building a marketing technology that plugs into an organization’s existing technology stack and enables the marketing team to be more efficient.
Marketing technology is a diverse blend of the software tools and services marketers use to collect, track, and analyze customer data on an ongoing basis. A marketing technology stack consists of solutions that integrate databases and CRM systems with web analytics, email marketing tools, and other online marketing resources. This eBook explains how to build a marketing technology stack to fit your marketing needs.
Our team helps companies build and grow marketing technology platforms that turn prospects into customers. Over the years we have partnered with different companies to build marketing technology platforms for their businesses. Most promising are those that are tech savvy (not afraid of technology), have a clean data methodology, include strong technology partners, are open to feedback, and bring a clear value proposition.
Leading organizations use marketing technology to better understand their customers, target more effectively, and deliver the right message at the right time. This eBook will show you how some of the world’s most innovative brands have built marketing technology centers of excellence.
The Marketing Technology Stack is the complete Marketing Technology platform to fuel Digital Transformation across Marketing, Sales and Service. By connecting all your marketing technologies with one meta-data layer you gain actionable insights across all channels at scale.My Marketing Technology Stack describes a system of software that enables a company to manage its marketing semi-autonomously.
The fastest growing segment in enterprise software is the Marketing Technology industry. This collection of technologies are helping businesses to get closer to their customers, as well as improving marketing and sales effectiveness. By 2020, the global marketing technology market will be worth nearly $60 billion.
