C A Anzar — What can storytelling do for your product marketing

Using storytelling in product marketing is a strategy used by many companies to create an emotional bond with their customers. The selling of a product or business is most effective when it appeals to the emotions of the potential customer. A good example of a company that uses storytelling in their product marketing is Toyota.
Storytelling can be a useful world-building, character and benefit-focused tool.

An increasing amount of market research indicates that consumers are increasingly attracted to brands with personality, and storytelling is a powerful method for developing it.Storytelling is an increasingly effective way for marketers to connect with their audience, and increase product usage. We look at how storytelling has been integrated into some successful product marketing campaigns.

Storytelling is an ancient tradition. Just think back to the days of old, before there were television and radio — people would gather around campfires to share tales of adventure. This is the time when storytelling would ignite the imagination.
Storytelling is a great way to sell your products. People fall in love with stories, and if they can relate to the product, the likeliness of purchase will increase. Using stories to promote your products is a way to grab
the attention of an audience and set your business apart from competitors.
Storytelling holds tremendous power. It enables us to connect on a human level with customers, prospects and partners in an entirely new way. We are able to use storytelling to illustrate problems and show how our products are the solution (“We’re at your service.”).Have you ever taken your new smartphone out of the box and had this nagging feeling that you truly didn’t know much about the product? Has Apple (the king of product marketing) left you wondering what all the features do, and how to use them? We’ve been there.